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Digital Marketing Assistant

Leeds

Full-timeMarketing

Salary: £25,000 - £28,000

Overview

Axi Recruitment is working with an established retail business in Leeds for a Digital Marketing Assistant to join their capable Marketing Team.

Job Details

• Plan and execute seasonal email marketing campaigns, supporting retention and trading objectives through segmentation, personalisation, and brand-aligned messaging.
• Track and report on key KPIs, providing campaign performance insights during weekly trading meetings. Use A/B testing and analytics to refine timing, content, and design.
• Enhance customer segmentation using engagement data and Bloomreach best practices to improve campaign targeting and relevance.
• Maintain and grow a healthy email and SMS database. Develop initiatives to increase opt-ins via digital, in-store, and partnership channels.
• Lead SMS channel growth, aiming for 100k opt-ins. Build and deliver seasonal plans that align with marketing goals and drive subscriber engagement.
• Support catalogue delivery by coordinating audience selection, production timelines, and approvals, in collaboration with the CRM Strategy Manager.

Qualifications

• A degree in Marketing, Communications, Business, or a related field.

Experience

• At least one year of experience in a digital marketing role.
• Familiarity with CRM platforms, Google Analytics, and campaign tools.
• Excellent written and verbal communication.
• Strong copywriting, editing, and content development skills.
• Analytical with strong attention to detail.
• Creative problem-solving and campaign optimisation skills.
• Be organised, with effective time and project management.

Benefits

• 23 days holiday + Bank Holidays.
• Company pension scheme.
• Health and wellbeing support.
• Casual dress code and inclusive company culture.
• Staff discounts.
• £100 welcome voucher.
• Free parking.
• Access to industry training, certifications, and learning platforms.
• Hybrid working, 2 days from home.
• Flexible hours and working schedule.

Axi Recruitment Ltd are a professional recruitment consultancy delivering high-quality recruitment services to our clients nationwide. We regularly receive a large number of applicants to our job advertisements, which impacts our ability to provide individual feedback. If you have not received a response to your application within 14 days of submission, we regret to say that you have been unsuccessful on this occasion.